Lateral content: what is it and how can it help us
Dec 20, 2023 21:40:13 GMT -8
Post by account_disabled on Dec 20, 2023 21:40:13 GMT -8
As every king is not a king without his crown, it is similar with content or lateral content. Content management is probably the most important part of any webmaster's job. For example, if we have an e-shop, the main content here will be descriptions of product categories and especially descriptions of the products themselves. It's the same with services. But is it enough for our potential customer to decide to buy from us? image Content is king, source: webfuel.ca Lateral content should be an integral part of any content strategy. Lateral or peripheral content usually does not attract customers who have decided to purchase a product or service, but rather those customers who are only in the decision-making phase.
We will now discuss a C Level Executive List few typical examples of such content. Glossary of terms and abbreviations Practically in every field there are some concepts or abbreviations that may not be obvious to users. For example, if you've ever bought tires for your car, you've probably puzzled over different parameters and sizes before choosing the right ones. In every brick-and-mortar store, a salesperson will explain it to you. But what about in the e-shop? Think about your users and create a glossary of terms and abbreviations on your website. Individual terms in the dictionary should be linked to the main section. That is, if the term appears in the content anywhere else on the web, we can create it as a link and direct it to the relevant explanation in the dictionary of terms.
In this way, the user will find out what you are dealing with directly and does not have to leave the website and search elsewhere (where he may come across competitors). This content will also be appreciated by full-text search engines. Individual concepts can be a source of keywords that new users can come across. For example, precisely those users who do not find the term on the competitor's website. Frequently asked questions, advice and tips section Another interesting and fairly widespread type of content is FAQs or advice and tips sections. If we stick to the tires mentioned above, car owners will probably be dealing with a lot of questions. It can be, for example: how to mark all-season tires, how to inflate tires, how to store tires. Here is the space for these users to answer their questions. Blog If there is potential to build content continuously, i.e. create at least one post every 14 days, it is advisable to start a blog.
We will now discuss a C Level Executive List few typical examples of such content. Glossary of terms and abbreviations Practically in every field there are some concepts or abbreviations that may not be obvious to users. For example, if you've ever bought tires for your car, you've probably puzzled over different parameters and sizes before choosing the right ones. In every brick-and-mortar store, a salesperson will explain it to you. But what about in the e-shop? Think about your users and create a glossary of terms and abbreviations on your website. Individual terms in the dictionary should be linked to the main section. That is, if the term appears in the content anywhere else on the web, we can create it as a link and direct it to the relevant explanation in the dictionary of terms.
In this way, the user will find out what you are dealing with directly and does not have to leave the website and search elsewhere (where he may come across competitors). This content will also be appreciated by full-text search engines. Individual concepts can be a source of keywords that new users can come across. For example, precisely those users who do not find the term on the competitor's website. Frequently asked questions, advice and tips section Another interesting and fairly widespread type of content is FAQs or advice and tips sections. If we stick to the tires mentioned above, car owners will probably be dealing with a lot of questions. It can be, for example: how to mark all-season tires, how to inflate tires, how to store tires. Here is the space for these users to answer their questions. Blog If there is potential to build content continuously, i.e. create at least one post every 14 days, it is advisable to start a blog.