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Post by papri0404 on May 19, 2024 19:47:26 GMT -8
For what ? Because this technology makes it possible to implement an effective concept: immersive marketing. Indeed, augmented reality literally immerses the consumer in the world of a brand or that of its product.It offers a strong, memorable and unique sense of belonging. However, it is important to be mindful of storytelling and the parsimonious use of this technology. Augmented reality cannot be an end in itself . The short film below was created by London-based designer Keiichi Matsuda. He imagines a life in which the digital world and the real world have merged to the extreme. However, we must understand that augmented reality is profoundly Venezuela Email List changing our daily lives and our relationship with the act of purchasing. Le Courrier International dedicated a special issue to it in February . Benefits of augmented reality for a brand From empathy to fundraising The benefits of using augmented reality are multiple. On the one hand, it allows you to color your immersive marketing with an empathetic note . Since , humanitarian organizations have seized the advantages of this type of technology to increase their fundraising . If the film βClouds Over Sidraβ produced by the UN in was not yet in augmented reality, but in Β° virtual reality, it made an impression with its effectiveness.
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