A lack of culture among the managerial functions

You don't have to reinvent your content strategy just look around and take inspiration from others' ideas to build something truly unique (and new) for your audience. 2. Post regularly Churning out “great” content isn't enough to hook you to your audience. The key is consistency and consistency. We live in the age of instant gratification, with a constant bombardment of information on and from all fronts, so you need to do everything you can to control your audience. Posting consistent and timely content is the right way to achieve this goal. According to Quintly , accounts that post two to three times a day have the most followers.

You're already doing it? Another important aspect is to follow a very precise schedule . This aspect is fundamental to being successful on Instagram. Small business owners are usually very busy, so publishing regularly becomes increasingly difficult. However, you can always use online scheduling tools to make it easier for you, such as Hootsuite, Schedu Gram, Latergramme, Grum, and Web Development Services Instapult, so that you always have “fresh” content to share. Hashtags work for you Unfortunately, many marketers tend to downplay the power of hashtags, even though they are a fundamental part of the Instagram world: thanks to them, content gains greater visibility among thousands of users who otherwise might not see it.



Twitter and Facebook usually allow you to post links, unlike Instagram, so hashtags are essential for connecting with your followers (even if it's only a matter of time). Instagram allows you to use a maximum of 30 hashtags per post. Keep in mind when using hashtags to pay attention to their specificity and relevance . Using them appropriately works: they can radically increase reach, especially if you use some that are connected to each other and recognized by your audience. When choosing them, try to combine the right mix of popular, trendy and topic-related.